Jony Ive, l'uomo che ha rivoluzionato il design

Dietro ad ogni iPod, iMac, MacBook, iPhone, iPad, a quelle forme, a quei materiali e a quei colori c'è lui. Jonathan Ive, designer e senior vice president in quel di Cupertino.

Il Daily Mail lo racconta così.

Few Westerners have ever seen the forging of a Japanese samurai sword. It's considered a sacred practice in Japan; one of the few traditional arts that has yet to be bettered by modern science. Japanese smiths work through the night (better to judge the heat of metal by eye) hammering, melting and forging by hand to produce the finest blades in the world.

The steel is folded and refolded thousands of times to create a hard outer layer and a softer inner core resulting in a singular blade: terrifyingly sharp but far less prone to breaking than any sword forged in the West.

Once the blade is complete it is polished to a mirror finish, an elaborate procedure that itself can take weeks. The long and laborious process pushes metal to its absolute limit – which is precisely why Jonathan Ive wanted to see it first hand.

Ive endlessly seeks crucial knowledge that can help him to make the thinnest computing devices in the world, so it surprised no one at Apple that their obsessive design genius would take a 14-hour flight for a meeting with one of Japan’s leading makers of katana.