Il modello di business di Twitter

Le potenzialità del modello di business di Twitter nel giorno in chi con un tweet è stato dato l'annuncio dell'inizio delle pratiche legali per il collocamento in borsa.

Twitter is poised to be a big player in the fast-growing realm of mobile advertising. Just three days ago it splashed a reported $350 million to buy MoPub, the world's largest mobile ad exchange, which allows advertisers to target users on their mobile devices. That might sound mundane, but in a blog post on Tuesday, former Facebooker Antonio Garcia argued that it actually makes Twitter "the most interesting company in advertising right now." That's quite an assertion, coming from the man who built Facebook's own ad exchange. His full post is worth a read if you're into this sort of thing, but in short, MoPub will give Twitter a platform through which to sell mobile ads that target users based on data that Twitter has collected from them on their desktop computers. That's big, because the relatively sparse data available on users' mobile phones has made such targeting difficult in the past.

In short, Twitter doesn't make piles of money today, but it has the potential to become a much bigger player in the years to come, especially as people continue to do more of their social networking, news-reading, and shopping on their phones.